Cinque Terre
Venezia!
Me and my bestie

Welcome!

Thank you for visiting!

jump for joy at santa cruz beach boardwalk Welcome. Bienvenue. Fáilte. Bienvenidos. Wilkommen. 欢迎.

First and foremost, I am wife to the best husband ever (really!) and mom to two tiny humans, who serve as a constant source of joy and self-betterment. I am also a beauty and travel fanatic and most recently founded a beauty company and ran it for three years. But my story begins way before that, of course.

After meeting my future husband in business school at UCLA, we both started our careers on opposite coasts – he moved to San Francisco and I moved to New York City. Both amazing places and I feel lucky I’ve been able to get to know both in such an intimate way. However, apparently I decided there was something to this relationship and transferred to SF after about a year. In SF, I continued my career in finance and started to explore the city by the bay. I loved many aspects of my job (especially the travel) but…

I always wanted to get back to my creative side, which I had stifled for years because it wasn’t “career-oriented”.

So here I was, in San Francisco, the heart of innovation, so what did I decide to do? I decided to start a company. Yes, because that’s what you do here. Start a company to fulfill a need – and I felt there was a need lacking in personalized skin care and beauty advice. Really personalized, that is.

Fast forward a few years (and company pivots) later, and here I am, fulfilling my real quest – to bring practical, no-nonsense beauty advice to women like me.

This isn’t going to be about me sharing 16 different shades of pink lipstick or the 96 color nail polish collection that everyone should own but it will be focused on my passion for good skin and good skincare practices and products. And it will be real and relatable. You’ll see some makeup but mostly skin specialties, and lots of travel because I find the most amazing products when I travel and I think everyone should benefit!

1180

Beauty products tested!

202

Products reviewed!

Things I love: my family, travel, hats, art, cheese, spontaneity, mushrooms, french fries, good wine, chai, and cool beauty finds (and gifts with purchase!)

Places I’ve lived: California, New York, Wisconsin, New Mexico, Tennessee, Kansas, France (Tours & Aix-en-Provence)

Places I’ve been: Too many to count! Six continents. Antarctica remains my holy grail of travel. Stay tuned for my map.

Current goals: Learn to paint and learn conversational Mandarin (that’s right, speaking only, not going for learning 50K+ characters)

Thanks again for stopping by!

Be awesome today and every day!

xo,

Meet my loyal beauty advisers

For decades now, these lovely ladies (Mom – 59 & Grandma – 79) have inspired me to take care of my skin, from buying my first set of Proactiv (!!) when I was a teenager to saving all of those “Gifts with Purchase” from Lancôme, Clinique and Estée Lauder. Most of my favorite products today are new and emerging brands but the principles they taught me years ago still hold true.